An RFM analysis project using Tableau

Recency, Frequency, Monetary daiagram
Recency, Frequency, Monetary daiagram
Image by Anand Singh via Medium

One of my goals for the year 2021 is to share my work as I continue to develop more skills as a data analytics professional. So here is my first project for the year.

The purpose of writing this article is to share my insights from the RFM Analysis I conducted using Tableau. I published the charts and dashboard to my Tableau public RFM Analysis -Superstore. Before I dive into the analysis section I will introduce RFM analysis as a marketing technique and its benefits to marketing campaigns. Also, I will briefly describe how I performed the RFM analysis using…

Funlola Adeeko

I love to tell stories with data | I love to watch movies based on true events.

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